The bowling alley - such a fun place to be!
When the marketing office got contacted by the manager of the Entertainment Complex (a mixture of Sunset Lanes and Grill + Sunset Cinema), I was so excited! Sunset Lanes and Grill + Sunset Cinema used to be branded and marketed together, but we decided that each facility was unique in their target audience, goals, and abilities. Our customers were often confused on what was happening with what, so we decided to put our thinking hats on and ~think like the customer.
We decided that 2021 was going to be our year of a major push- so I created the following designs to meet the goals of our program here. Each design has a specific call to action, as well as uniformity and consistency in the brand image. This has never been done before, so what have we got to lose?
This campaign is set to launch on 16 February 2021.
Goals:
1. Increase Lunch snack bar sales by 5% from FY2019 monthly sales.
KPI: Food sales numbers increase for Wednesday - Sunday by 5%.
2. Generate leads for party (6+) packages, unit events, and gatherings of up to 2/month.
KPI: Cognito Form submissions, direct emails to Entertainment Complex OMB, and phone calls regarding packages.
KPI: Sunset Lanes Landing Page sessions increase by 5%.
3. Increase awareness of facility and activities available at the Bowling Alley.
KPI: Number of page sessions on the Sunset Lanes and Grille MCCS Page increase by 5%.
KPI: Food & Beverage Facebook Group growth by 5% in 90 day timeline.
Designs:
